For many years now, there has been a strong anti-smoking campaign in Australia, as doubtless there has been in many other countries. It has included limitations and bans on cigarette advertising and media advertising campaigns.
And the good news is that it seems to be working. Smoking rates among men are now almost a quarter of what they were in 1945, and half those in 1980. Rates among women have also dropped (after a short term rise). And the younger age groups seem also to be getting the message, with less than half the number of young adults (18-24) smoking than 25 years ago. The incidence of deaths from lung cancer is also falling.