Thursday, 2 October 2008

happiness, 2008

The latest information on what makes people happy continues to confirm that happiness doesn't come primarily from wealth or possessions. A recent study compiling a Happiness Index found that experiences such as relaxation, eating, sex, spending time online and spending time with friends all made people happier than material things.

Some of the results:

Activitymen made happywomen made happy
Meals & time with family45%55%
Online activities50%39%
Drinking with friends38%28%
Buying a gift19%36%

The Happiness Index is determining what makes people happy at the time (something other surveys may describe as "pleasure"). It is not the same as the Australian Wellbeing Index, which measures wellbeing and satisfaction of a more lasting nature.

Nevertheless, we learn again that it is who we are, what we do and what we value that make us happy more than what we own and how wealthy we are. So it is ironic that this survey was conducted to help Australian businesses better target their customers.

Read the Sydney Morning Herald's report, or background information on happiness.

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